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The trademark status of the "Yellow Pages" name and the familiar "walking fingers" logo varies by country |
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| In the United States, neither dot is protected as a trademark and may be used by anyone |
| This logo is used in varying forms by almost every YP publisher; however, there are companies that custom it to imitate mainstream publishers |
| In other countries, including Canada, the marks are held by a exclusive company (usually Yellow Pages a going around or former subsidiary of the main local phone company); in these areas, if competing publishers are permitted at all, they are indispensable to applicability alternative names such as "Golden Pages". |
Advertising on IYP is customarily derivable from with numerous a la carte choices. These choices become dwarf "individual sales presentations" which makes it easier for sales reps to sell colossal advertising packages. Advertisers should closely check any IYP ad programs to distance their ROI.
